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Insights, updates, and stories about the digital marketing world.

Copywriting for Facebook Ads: Frameworks, Limits and Examples

How to write Facebook ad text that gets read: where the primary text folds, four frameworks you can reuse, before-and-after examples and a pre-launch checklist.

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How to Report on Facebook Ads to Clients: Metrics, Cadence and a Template

A practical guide to reporting Facebook ads to clients, covering the metrics that matter for each goal, a reporting cadence, a report template you can copy and how to choose a reporting tool.

Facebook Video Ad Examples: 10 Formats Agencies Can Reuse

Ten Facebook video ad formats agencies can reuse for clients, what each one is built from, and how to pull real examples from the Meta Ad Library for your next brief.

How to Run Facebook Ads: A Beginner Guide for Agencies

A step-by-step guide to running Facebook ads for a client, from getting access to their ad account to building, launching and checking your first campaign in Ads Manager.

Facebook Ad Account Disabled: What Agencies Should Do

When a client's Facebook ad account is disabled, the next hour matters more than the appeal text. Here's how agencies work out what was restricted, request a review, and set up access so it doesn't spread.

Marketing Retainer Agreement: What to Include, With a Sample Outline

A marketing retainer agreement sets out what a client pays each month and what they get for it. Here's what each section should cover, a sample outline, and the clauses agencies most often leave out.

Google Ads vs Facebook Ads: Which to Use for Each Client

Google Ads captures people already searching. Facebook Ads creates demand from people who aren't yet. Here's how agencies decide which one a client needs, and when to run both.

Facebook Ads Manager vs Meta Business Suite: What's The Difference?

Discover the main differences between Facebook Ads Manager vs Meta Business Suite (Facebook Business Suite) and how to use each platform

How Wildfire Digital Uses ClientInvite to Onboard Clients Faster

With ClientInvite, Wildfire Digital turned a tedious, multi‑day task into an instant, one‑click experience, and their clients love it.

How to Delete a Facebook Page (Business Page): Step-by-Step Guide

Learn how to delete and deactivate a Facebook page created both before and after 2025 with this updated step-by-step guide.

How to Improve Client Satisfaction in Your Marketing Agency

Keeping a client is cheaper than acquiring a new client. Boost marketing agency client satisfaction with actionable tips you can implement today.

How to Link Your Instagram Account to Your Facebook Page

Linking your Instagram account to a Facebook Page is perfect for streamlining your social media management.

How to Create Facebook Ads with ChatGPT (Free Templates)

Create Facebook ads with ChatGPT using JSON schema, image templates, and wireframes. Are you using ChatGPT for Facebook creatives?

Leadsie vs ClientInvite: The Better Choice for Agencies

ClientInvite vs Leadsie: see how pricing, UI, and features compare — then read our full Leadsie alternative breakdown with a side-by-side feature table.

How to Check Meta Business Manager Account Quality

Learn how to check your Meta Business Manager account quality, avoid bans, and keep your Facebook ad account safe and unrestricted.

How to Find Your Facebook Business Manager ID (Step-by-Step Guide)

Learn how to find your Facebook Business Manager ID in seconds with this step-by-step guide for desktop and mobile.

How to check if Facebook Ads Manager is Down for everyone

Is Facebook Ads Manager down? Learn how to quickly check its status and troubleshoot issues with these simple steps.

How to Request Access to Your Client’s Instagram Account (2025 Guide)

How to request access to your client’s Instagram account in 2025. The easiest way to request Instagram access for marketing agencies.

Vibe Marketing: Are you still doing these tasks manually? (Check this list to automate them)

Wish you could hand off the boring marketing tasks and focus on the fun stuff? That’s the promise of vibe marketing, thanks to AI marketing agents.

5 AI agents you can build today as a digital marketer to automate your job (no-code)

Discover how to use AI marketing agents to join the vibe marketing bandwagon and automate your work as a digital marketer.

Where to Find Brands Looking for UGC Creators (as a new content creator)

As a new UGC creator, finding brands to work with is challenging. Here’s where you can find your first 10 clients as a DTC User-Generated Content creator

How to sell your DTC product on TikTok shops

TikTok Shops is being dubbed ‘the Amazon killer’, and I believe this wholeheartedly. Learn how to get your e-commerce product on TikTok shops this week.

How to add a Facebook Ads Manager Status app to Slack

Learn how to add a bot (app) to your Slack channel that will notify your team about any Meta (Facebook Ad Account) outages.

How to download videos from Facebook Ads Library (without those ad spy tools)

You’re searching for ‘download video from Facebook Ads Library’. I don’t need to explain the Facebook Ads Library in detail. We'll go over how to download Facebook videos straight to your computer.

What is Vibe Marketing? (learn how to automate your job)

Let's break down what vibe marketing is, explain how AI marketing and AI marketing agents make it possible, and explore five practical AI agent use cases that marketing teams can implement today.

How to Grant Shopify Staff Access (And How to Request Shopify Collaborator Access)

A common question many store owners ask is: "How do I grant Shopify staff access to my marketing team?" or "Where is my Shopify account ID when someone needs it?"

How to install and verify the facebook pixel (now called dataset)

Learn how to install Facebook Pixel and verify Meta Pixel functionality effectively with our detailed step-by-step guide (free tools included below).