How to Link Your Instagram Account to Your Facebook Page

Linking your Instagram account to a Facebook Page can streamline your social media management.

Meta (formerly Facebook) makes it possible to connect the two platforms so you can manage posts, messages, and analytics in one place.

This guide will walk you through the process step by step, explain what you need beforehand, and highlight the benefits and common issues.

Why Link Your Instagram to a Facebook Page?

Connecting Instagram and Facebook unlocks several useful features for users and small businesses:

• Cross-Posting Made Easy: Share content seamlessly across both platforms. For example, you can automatically share your Instagram posts and Stories to your Facebook Page, keeping your audience engaged everywhere. This saves time and ensures consistent content on both networks.
• Centralized Messaging: Manage DMs and comments from Facebook and Instagram in one unified inbox. Once linked, you can respond to messages quicker since all customer inquiries appear in one place. This unified inbox (available via Meta’s tools) also gives you extra features like message filters and customer labels for better organization.
• Better Insights and Analytics: Get a fuller picture of your social media performance. With both accounts connected, you can compare audiences and engagement across Instagram and Facebook side by side. This helps you see what’s working best on each platform and make more informed decisions about where to focus your efforts.
• Access to More Features: Linking accounts is required for certain advanced tools. For instance, to run ads on Instagram you typically need a connected Facebook Page, and having them linked lets you manage and pay for campaigns on both platforms in one place.
• Likewise, if you want to set up an Instagram Shop, a linked Facebook Page is necessary, allowing you to sync business info and use features like appointment buttons and donation stickers.

What You Need Beforehand

Before you start, make sure you meet these requirements to link your accounts:

• A Facebook Page (with Admin Access): You must have a Facebook Page that you manage (and have admin rights to) in order to link it with Instagram. If you are not an admin of the Page, you won’t be able to connect it to your Instagram. (On Facebook’s New Pages Experience, this means you have Facebook access to manage the Page.)
• An Instagram Business or Creator Account: Instagram only allows linking to Facebook Pages for professional accounts (Business or Creator). If your Instagram is currently a personal account, you’ll need to convert it to a free Business/Creator account first. Don’t worry – if you initiate the linking with a personal Instagram, Instagram will prompt you to switch to a professional account during the process. This upgrade is free and unlocks useful analytics on Instagram.

Tip: To convert to an Instagram Business account manually (if you haven’t already), go to your Instagram app Settings > Account > Switch to Professional Account, then choose Business or Creator. This gives you additional insight tools and is required for linking to a Facebook Page.

Step-by-Step: Linking Instagram to Facebook Page

There are a couple of ways to link your Instagram and Facebook Page. You can do it either through the Instagram app (mobile) or via Facebook Page settings on desktop. Choose the method you’re more comfortable with. The end result will be the same.

Method 1: Linking via the Instagram App (Mobile)

Follow these steps if you have your phone handy and are logged into the Instagram app:

Open Instagram and go to your Profile: Launch the Instagram app on your smartphone and go to your profile page (tap your profile picture at the bottom right). Make sure you’re logged into the correct Instagram account (the one you want to link).

Tap “Edit Profile”: On your profile page, tap the Edit Profile button. This is where you can adjust your profile settings.

Find the Page Setting: Scroll down in the Edit Profile screen to find “Page” under the Public Business Information section. Tap on Page. (If you don’t see the Page option, double-check that your Instagram is a Business or Creator account as mentioned above.)

Connect or Create a Facebook Page: Instagram will show an option to connect an existing Facebook Page or create a new one. Choose “Connect an Existing Page” (unless you need to create a new Page). You might see a prompt to Continue to Facebook – tap Continue, and log in to your Facebook account if asked. Now select the Facebook Page you want to link from the list of Pages you manage. If you have no Page yet, you can opt to Create a New Facebook Page right from this interface.

Finish Linking: After selecting your Page, follow any on-screen prompts to finalize the connection. Instagram may ask for a few permissions or confirmations. Once done, tap Done (or a similar confirmation button). That’s it – your Instagram is now linked to your Facebook Page! Your Instagram profile will now show the linked Page, and you can cross-post and use integrated features.

Method 2: Linking via Facebook Page Settings (Desktop/Web)

Use these steps if you’re on a computer or prefer to use Facebook’s interface to connect the accounts:

Log in to Facebook and Access Your Page: Go to Facebook.com and log in with the account that manages your Facebook Page. Navigate to your Page. If your Facebook is using the new Pages experience, click your profile photo in the top right and switch into the Page profile you want to manage.

In classic Facebook, you can simply choose the Page from the left-hand "Pages" menu.

Open Page Settings: Once you’re viewing as the Page, find the settings area. On desktop web, click the Settings & privacy menu (from the top right, near your profile icon) and then choose Settings for the Page. This will open the Page’s settings dashboard.

Go to Instagram Linking: In the Page settings menu (usually a left-hand sidebar on desktop), look for an option that says Linked Accounts or Instagram. Click Linked Accounts, and then select Instagram. (In some layouts, you might directly find Instagram in the sidebar. This is where you manage the Instagram connection.)

Start the Connection Process: Click on the Connect Account button (or Add Instagram Account) that appears in the Instagram section of your Page settings. A popup or dialog will appear explaining what linking does. Proceed by clicking Continue or Connect. If you are trying to connect a personal Instagram account at this point, Facebook will alert you that it needs to switch to a professional account to continue (you can accept this to proceed).

Log Into Instagram and Authorize: The Facebook interface will now prompt you to log in to the Instagram account you want to link. Enter your Instagram username and password and confirm. Facebook may also ask if you want to allow access to Instagram messages in your Facebook Inbox – this is the centralized messaging feature. Choose “Allow” or “Yes” if you want to manage IG Direct messages from your Facebook Page inbox (you can also skip or change this later). Then, confirm the linking when prompted.

Done – Accounts Linked: After completing the login and confirmation steps, you should see a confirmation that your Instagram account is now linked to the Facebook Page. The Page settings will show your Instagram username as connected. You can now make use of cross-posting, unified inbox, and other linked benefits.

Common Issues and Troubleshooting

Linking Instagram to a Facebook Page is usually straightforward, but if you run into problems, consider these tips and fixes:

• Cannot Find the Page or Error Connecting: If Instagram doesn’t show your Facebook Page in the list or you get an error, double-check that you have the correct permissions. You must be the admin (or have Facebook’s full control access) for that Page – editors or other roles might not be able to link accounts. If you’re not the Page admin, ask an admin to grant you the right permissions or have them perform the linking.
• Instagram Already Linked to Another Facebook: You might discover that your Instagram account is already connected to a different Facebook profile or Page (for example, sometimes people link Instagram to their personal Facebook by default). In this case, you need to disconnect it first. On Facebook, go to your Page’s Instagram settings, scroll down and click Disconnect Instagram to unlink the old connection. Alternatively, on the Instagram app you can go to Edit Profile > Page and remove or change the linked Page. Once you’ve disconnected the previous link, you can follow the steps above to connect the correct Page.
• Still a Personal Instagram Account: If your Instagram hasn’t switched to a business/creator profile, the linking won’t complete. Instagram should prompt you to convert during the process. If it doesn’t, manually switch your account to Professional in Instagram settings first (see What You Need above) and then retry the linking. This will ensure the “Page” option appears in your Instagram settings and the connection can be made.
• Using Meta Business Suite or Accounts Center: As an alternative to the methods above, you can link accounts through Meta Business Suite (on desktop) or via Meta’s Accounts Center. For example, in Meta Business Suite’s settings you can add an Instagram account by agreeing to terms and logging in. These methods ultimately achieve the same result – your Instagram and Facebook Page will be connected. If you are comfortable with those tools, they offer another path to link or manage your accounts.
• General Connection Issues: If you encounter any random glitches (like a blank loading screen or a failed login prompt), try common fixes: refresh the app or page, ensure both apps are updated to the latest version, or even try doing the linking on a different device. Also, double-check that the Facebook account you’re using is the one that manages the intended Page. In some cases, logging out and back in on both apps can reset the connection flow.

Benefits After Linking (Recap)

Once your Instagram and Facebook Page are linked, you can immediately take advantage of the integration. You’ll be able to post content on Instagram and have it appear on Facebook (or vice versa) with one step, manage comments and messages from both platforms together, and review combined insights for your social campaigns. Plus, features like Instagram ads or shopping become easier to set up with a linked Facebook Page. It’s a small time investment to connect them, but it pays off with a more streamlined social media experience.

By following this guide, you should have your Instagram and Facebook Page successfully linked. Enjoy the convenience of managing your online presence across Instagram and Facebook more efficiently, and make the most of the tools Meta provides to grow your audience.