How to Give Access to a Google Business Profile
Two ways to share a Business Profile with your agency: add a manager manually, or send one ClientInvite link your client approves in seconds. This guide covers both.
Updated July 2026 · reflects the current Google Business Profile UI
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The fast way: one ClientInvite link
Skip the email invitations and pending-access chasing. Send one branded link and get Business Profile access — alongside Google Ads, GA4, and any other asset you need — in a couple of clicks.
Generate Your Access Link
In your ClientInvite dashboard, select 'Google Business Profile' and generate your secure request link.
Send the Link to Your Client
Share the secure access link with your client via email, Slack, or anywhere else.
Client Authorizes Access
Your client logs into Google and approves the request. Access is granted automatically!
How to add a manager to a Google Business Profile manually
If your client prefers the manual route (or you need the steps to send them), here is the current flow. Your client needs to be an owner of the Business Profile.
- 1
Sign in as the profile owner
Log into the Google account that owns the Business Profile, then search for the business name on Google or go to google.com/business to open the profile management view.
- 2
Open Business Profile settings
Click the three-dot menu on the profile panel and choose Business Profile settings.
- 3
Go to Managers
Select Managers (formerly "People and users") to see everyone who currently has access to the profile.
- 4
Add the agency
Click Add, enter the email address of the person or agency group you want to invite, and choose a role: Manager, or Owner if they need to manage access for others.
- 5
Send the invitation
Click Invite. The agency receives an email and must accept the invitation before access becomes active.
Why agencies automate this instead
The manual invitation depends on your client finding the right settings menu and you accepting an email invite before it expires. With ClientInvite, you send one branded link and the access is granted the moment your client approves it — the same flow works for Google Ads, GA4, Meta, and Shopify. See ClientInvite pricing or how it compares to Leadsie.
More Guides on Google Client Onboarding
Request Access to Google Ads
Learn how to get access to someone's Google Ads account in seconds using ClientInvite.
Read more →Request Access to Google Analytics
Learn how to get access to someone's GA4 property in seconds using ClientInvite.
Read more →Request Access to Search Console
Learn how to get access to someone's Search Console property in seconds using ClientInvite.
Read more →Frequently Asked Questions
Owners can manage all profile settings including adding and removing other users, and a profile can have multiple owners. Managers can edit business information, post updates, and respond to reviews, but can't manage user access. Agencies usually only need Manager access.
When your client clicks your request link, they authorize access via Google's secure OAuth system. ClientInvite then grants your account access to the Business Profile in seconds — no email invitations or pending requests to chase.
No. Neither the manual invitation nor ClientInvite ever requires a password. Your client logs into their own Google account and approves the access themselves — ClientInvite never sees or stores client passwords.
Yes. The client remains the profile owner and can remove any manager at any time from Business Profile settings. Access granted through ClientInvite can be revoked the same way.
Using ClientInvite, you can request access to almost every Google asset, including Google Ads, Google Analytics (GA4), Google Search Console, Google Tag Manager, and Google Merchant Center. You can also request access to other platforms, like Facebook, Instagram and Shopify.